Who Is José Orozco?

José Orozco is a builder. An award-winning entrepreneur, founder, and strategic advisor with over a decade of experience building brands up and growing multi-million dollar businesses. His experience also includes contributing to negotiations involving nine-figure contracts.

His work has earned local and national recognition, with features on television, radio, and in print. From university classrooms to keynote stages, José brings the same philosophy to everything he does: build with impact and help others recognize the potential within themselves.

From Humble Beginnings to a Life of Purpose

Born in Tijuana, Mexico, José arrived in America with his family at just six years old, with limited financial means, unable to speak the language, and no roadmap for the world ahead. There were laughs at his expense, punches for being different, and experiences that made him a survivor- in more ways than one.

The little boy who was made to feel like he didn't belong would one day dedicate his life to making sure others knew that they did.

The Meaning Behind Luz

“You are strong! You are beautiful! You are capable!” These are the affirmations José asks participants in his classrooms and workshops to shout aloud. Not because he wants them to become these things, but because he wants them to recognize that they already are. His belief is simple: before we can realize our potential, we must first believe in ourselves.

That belief is at the heart of Luz, a Broche whose name means light. For José, Luz is a reflection of his own journey and a reminder that even when the world makes us question our worth, the light within us has never disappeared.

We should never dim that light for anyone, but instead allow ourselves to shine brightly, to be seen, and to embrace everything that makes us who we are.